Conducting raffles on Telegram have always been a popular way to attract new audiences, maintain interest in your channel and encourage subscribers.
In this article, we'll take a look at a few mechanics of conducting raffles, which will help you attract the target audience and diversify the channel's activity. We'll also mention how to organize prize distribution and effectively spread info about your raffle.
1. Raffle for Telegram Premium subscriptions
Telegram Premium is a demanded product, so giving away such subscriptions can significantly increase interest in your channel.
Using Telegram's official raffle tool: to do this, you need to go to the PremiumBot. Using it, you can either give a subscription as a gift to a specific user or launch an automated raffle in the chosen channel.
This bot allows you to customize the subscription giveaway process and choose winners automatically. It's a great way to run a raffle with minimal effort, relying on Telegram's built-in tools.
Raffle for subscriptions purchased on the Hstock Marketplace: you can buy a Telegram Premium subscription on our Marketplace. It will ensure the flexibility to run a raffle. Such a subscription can be given to a winner as an activation link or as a gift code that is sent to the specified account.
This method allows you to save money and maintain privacy, as you don't share personal data on the activation stage.
Advantages:
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Simple and user-friendly format.
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Flexible manual selection of winners or using Telegram's built-in tools.
2. Cooperative raffle with other channels
Co-raffles are an opportunity to expand your audience by holding an event together with other popular channels. You get benefits from reaching their subscribers while other channels reach yours.
Mechanics:
Choose several channels with similar topics. To participate, invite users to subscribe to all participating channels and fulfill conditions, such as making a repost or leaving a comment.
You can collect all participants in google form or a similar aggregator of applications, or you can host a raffle among all new subscribers. For this purpose, attach unique invitation links. You can create an invitation link in “channel management” => “invitation links”.
Advantages:
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Reaching new audiences from other channels.
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Increasing in the number of subscribers for all channels participating in the raffle.
3. Quiz or Contest
A quiz or a contest creates active interaction with your audience and motivates participants to engage with your channel's content. This is an ideal way for those who want to not just give away prizes, but also increase subscriber engagement.
Mechanics:
Run a series of posts asking questions about your content or offer a contest with some tasks. Participants who successfully fulfill all the conditions will get into the final list of participants of a raffle. You can accept the results in the comments, directly in the answers to the quiz in your channel, or you can gather results in any other way.
Don't forget that a Telegram poll should not be anonymous so that the results can be analyzed. Count the results openly so that participants don't have any questions and doubts. This will attract more attention to your next activities.
Advantages:
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Increases audience activity and engagement.
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Makes users interact with the content.
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Helps get answers to questions directly from subscribers.
4. Raffles of products or services
Products or services can also be a great way to attract attention. Especially if they are directly related to the topic of your channel.
Mechanics:
Choose values that your audience will be interested in. This can be either goods related to the channel's theme or services offered by partners. Participants must fulfill conditions such as subscribing, reposting or commenting. A winner can be identified in different ways.
For example, we have used the popular resource called Random.org to publicly choose a random participant. Once the winner was publicly chosen, we would send them the prize on Telegram and in notifications on the site. As for physical prizes, you will have to organize a meeting or delivery.
Advantages:
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Prizes related to the channel's content attract the target audience.
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Possibility to cooperate with partners to give away prizes.
5. Conducting raffles with bots
Telegram bots are a convenient tool for automating raffles. With their help, you can choose winners randomly, as well as track the fulfillment of conditions for participation.
Mechanics:
When using bots, there are almost no limits to the creativity of your activities. Set up a bot that will automatically collect participants data, check if conditions are met (e.g. subscription to the channel) and choose winners. By using bots, you can organize quite complex conditions, automate all the steps and wrap them in a nice package with a clear interface
Example:
“Starting a raffle via a bot! Subscribe to our channel and make a repost, and the bot will choose winners among the participants in 5 days!”
Advantages:
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Full automation of the process.
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Minimization of errors when choosing winners.
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Lots of technical possibilities.
How to spread the info about a raffle?
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Create a bright post: prepare an informative post about the giveaway with a call to action. Tell about prizes, the terms of participation (e.g., subscribing to the channel or reposting), and the end date of the raffle. Don't forget to use an eye-catching picture or video, use emojis and links, but don't overload the post with info!
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Using Telegram Ads: if you have the necessary budget, then run Telegram Ads with targeting to your audience. This will help attract new participants and increase the reach of your raffle.
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Engage other channels: join efforts with other channels to run a co-raffle. Terms of participation may include subscribing to multiple channels, which will increase your reach and audience.
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Viral effect: encourage participants to share information about the raffle with their friends, offering an extra chance to win for each person invited. This will help create a viral effect.
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Promote through other social networks and platforms: publish the raffle announcement on other social networks, video hosting sites and forums with direct links to your channel. This will ensure a smooth redirection of participants, thus drawing attention to your raffle and products.
Raffles on Telegram are a powerful tool to attract new audiences and increase activity on your channel. Depending on your goals, you can choose different mechanics: from simple subscription giveaways to interactive contests and quizzes. Choose the right format, use bots for automation, and don't forget to promote posts about the event.
Hstock.org will always help you with accounts and related products and services for Telegram!
