Choosing an appropriate platform to promote your own business or personal projects is becoming an incredibly important decision in today's digital world. Telegram and Discord are two popular platforms, and each of them offers unique opportunities for interacting with the audience. In this article, we will compare them to help you choose the best tool for communication and promotion.
Significance of platforms for promotion
These platforms help not only keep in touch with customers, but also create communities, conduct marketing campaigns and increase brand awareness.
Creating communities
One of the key promotion ways is to create active communities around the brand. Thus, such platforms as Telegram, allow you to create channels for spreading news and promotions, as well as groups for user communication and exchange of experience. This allows not only to deliver content, but also to involve users in discussions, which forms a sense of involvement with the brand.
Marketing campaigns
Discord offers flexible tools for interactive events. Businesses can organize streams, voice conferences or even contests inside their servers. Such marketing activities are becoming especially important for companies which are aimed at young audiences.
Increasing brand awareness
Social platforms and instant messengers also help to significantly increase brand awareness. For example, companies can use Telegram Ads to promote their channels and products, and Discord is suitable for creating branded servers that allow members to interact with the brand in an informal atmosphere.
Main characteristics of the platforms
Telegram
Telegram was launched in 2013, and today it has over 900 million users worldwide. The platform is particularly popular in Russia, the CIS countries and the Middle East.
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Channels and Groups: really suitable for running news feeds and sharing information.
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Bots and automation: Telegram offers options for integrating bots that can automate various processes, such as sending notifications or processing orders.
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Security: high level of privacy attracts users who value data protection.
If you are planning a large-scale promotion on Telegram, take a look at our Telegram subscriber boosting services in the “Services” section of our marketplace.
Discord
Launched in 2015, Discord has become a platform that nowadays has more than 300 million active users, the majority of whom are gamers and young people.
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Servers and text/voice channels: multi-level interaction with your audience, including streams, voice chats and video calls.
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Flexible Role Settings: easy community management tools with different levels of access.
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Interactivity: Discord is ideal for creating dynamic and active communities.
To get promoted on Discord, we offer high quality Discord accounts available on our website.
Text messaging and formatting capabilities
Telegram allows users to send text messages with basic formatting, including bold and italic font, as well as the ability to add links and images. This makes it convenient for rapid sharing of information and news. For example, users can create feeds for newsletters, where each message can contain text, images, and links to external resources.
Discord, on the other hand, offers more advanced formatting options. Users can use Markdown to create headings, lists, and other formatting elements. This allows you to create more structured messages and improves the visual perception of information. For example, on Discord, you can easily format messages using code blocks to emphasize code or quotes, but this may be too complex for your audience's perception.
Quality and convenience of voice and video communication
Discord offers high quality sound and video in its voice channels and supports up to 25 participants in video calls. As for Telegram, this number is a lil bit higher and equals to 30 participants.
Discord is great for conducting streams and different events thanks to its support for voice chats and video formats. You can also organize events on Telegram, but the functionality is less interactive.
Page and community page design options
Telegram allows users to customize their accounts with photos and descriptions, as well as create channels with unique names and descriptions. However, customization options are limited.
Discord offers more in-depth server customization: administrators can change the server name, upload unique icons, and customize user roles with different access rights. This allows you to create a unique atmosphere for the community.
Marketing Opportunities
Advertising and Monetization: Telegram Ads and Discord Nitro
When it comes to promoting public communities, Telegram and Discord offer different tools and features that can help in this process.
Telegram
Telegram Ads
Telegram offers to implement advertising opportunities through its channels. Advertising on Telegram is less intrusive compared to other platforms, which makes it attractive to users. Advertisers can place ads in popular channels, allowing you to reach your target audience effectively. For example, if you have a channel about health, you can advertise fitness products in relevant channels.
Telegram Premium
With a Telegram Premium monthly subscription, users get access to advanced features such as:
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Sending files up to 4GB in size.
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Subscription to more than 1000 channels.
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Unique stickers and reactions.
These features can be useful for channel owners who want to improve engagement with subscribers and offer exclusive content.
Discord
Discord Nitro
Discord offers two types of subscriptions: the more expensive Nitro and the cheaper one called Nitro Classic.
Key advantages include:
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Improved video quality up to 1080p/60 FPS.
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Ability to upload files up to 500MB (Nitro) or 100MB (Nitro Classic).
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Access to custom emoji and animations.
These features make Discord ideal for actively engaging with your audience through streams and voice chats. For example, gamers can host high-quality streamings of their games, which attracts more viewers and creates an active community.
Server Boost
Discord also offers the option of server boost. Each boost costs money and provides benefits such as improved audio and video quality, additional emoji, and enhanced server customization. This allows server owners to create a unique experience for their members.
What should you choose?
Telegram: whom is it suitable for?
Telegram is a great choice for companies that value security and easy interaction with their audience. If your main goal is to send out newsletters and manage large groups of users, Telegram is the perfect tool. If you need ready-made accounts for a quick start, check out the Telegram accounts category of our marketplace.
Discord: when is it the best choice?
Discord is recommended for creating active and engaged communities with interactive elements such as streams, voice chats and games. If your business is focused on actively engaging with customers through various communication formats, then Discord is ideal for you.
Both platforms have unique promotional opportunities. Telegram will be suitable for businesses focused on security and quick information sharing, while Discord will be ideal for active audience interaction and creating communities.
Regardless of the platform you choose, you can always find the tools and services you need for Telegram and Discord on our marketplace.
