If you want your Telegram channel to grow and attract new subscribers, we have some helpful tips for you. Today, I’ll share information on how you can promote your channel—and most importantly, I’ll talk about methods that really work. We'll divide them into free and paid options, and don't forget about our Hstock marketplace, where you can find software, accounts, and services for promotion.
Free (and semi-free) Promotion Methods
1. Hashtags are like magnets for your audience. Yes, few people use them, but they should! In Telegram, they work the same way as in Instagram or Twitter: add #technology, #news, #games—anything related to your topic. People search for content using hashtags, and even those who don’t know about your channel may find your post.
2. Inviting friends and acquaintances. At the start, it’s best to invite your friends, colleagues, and acquaintances. Yes, they may not be your target audience, but who would refuse to help a friend? This will give your channel a good start, and attracting new people will be easier afterward.
- Copy the link and create a QR code leading to your channel.
- Share the invite with friends in WhatsApp, Viber, or Messenger.
- Post on Facebook, Instagram, or Twitter with a link and description.
- Personally invite your acquaintances.
If you're feeling a shortage of friends, Hstock provides ready-made Telegram accounts that can play the role of loyal friends in the early days.
3. Mutual promotion is like making a deal with a friend: “You talk about my channel, and I’ll talk about yours.” Mutual promotion works great! Find channels with a similar theme and offer to mention each other. It’s a free and effective way to attract subscribers. The posts can vary, don’t hesitate to exchange even more than expected—it can still benefit both sides.
4. Posts on external resources. Articles on popular platforms such as VC.ru or Yandex Zen can be a great way to attract new people. Write articles, create useful guides, and be sure to include a link to your channel, where there might be further content or additional helpful materials.
An article on an external platform can bring a ton of leads, or it might not bring anything. Don’t be discouraged if there’s no surge in visitors right away; some materials pay off over the years, and the work you’ve done doesn’t disappear but continues to bear fruit.
5. Activity in other social networks. Do you already have followers on Instagram, Facebook, or TikTok? Great! Promote your Telegram through other social networks. For example, share post announcements or interesting facts, adding a link to your channel.
Create a recursive content flow where, to get the whole picture, users need to move from TikTok to Telegram, from there to Instagram, and back again. Organic traffic doesn’t exist in Telegram, so create it yourself by linking it to social media where organic growth does exist.
6. Creating unique content. In Telegram, like anywhere else, content is king. The more interesting and useful your posts, the more people will want to subscribe and stick around. Publish exclusive materials that people won’t find anywhere else, and don’t forget to remind them of this.
If you have expertise, which is trending now, share it and ask for a subscription and like in return. Telegram allows you to format and hide content, creating intrigue and sparking curiosity.
7. Interactive elements. To engage the audience, hold polls, contests, and votes. This not only makes your channel more lively but also attracts new people. Depending on your audience and channel focus, choose and organize activities—just make sure they're accessible to all and don't cause your target audience to sigh in frustration.
Try offering a subscription to Telegram Premium as we have done many times on our own channel. You can always purchase a subscription in the Telegram category.
8. Listing in directories. There are special Telegram channel directories, such as TGStat or Telegros, where you can register your channel. This helps people find you through search. Be careful with unknown sites and don’t input personal data on shady resources.
Paid Promotion Methods
1. Buying ads in other channels. This is probably one of the fastest ways to gain subscribers. Choose channels with a similar audience and order ads from them. This will help attract interested people right away. The hardest part here is finding relevant channels and completing the deal without fraud on both sides.
- You can find channels on aggregators like TGStat or Telegros. Another good way is to check thematic YouTube channels, as their owners often have Telegram groups with an active and engaged audience.
2. Telegram Ads. Telegram has launched its own advertising platform where you can target your audience. This is a great way to take your channel to the next level.
- No tricks here—set the audience and theme, pay, and you're good to go. How to get started and what to do next, we've explained in another article: https://hstock.org/ru/blog/howTgads.
3. Seeding is paid placement of advertising posts in other channels to attract new subscribers. To organize effective paid seeding, follow a few simple steps:
- Define the target audience.
- Choose the channels.
- Create an attractive post.
- Track the results.
In this case, the mechanics are the same as for mutual promotion, except there’s no "mutual"—you pay and expect results. We recommend diversifying your efforts and covering as much audience as possible by splitting the budget across a variety of different channels.
4. Paid campaigns and contests. Sometimes to attract people, you need more than just promotional posts—real contests and campaigns with prizes. This raises interest and creates additional motivation to subscribe to your channel.
- We’ve already suggested offering a Telegram Premium giveaway, which is a good option, but for bigger success, you can give away something more substantial. Depending on your business focus, offer your subscribers to test your products or services. Do everything openly and transparently, and at least the freebie lovers will join you.
5. Collaborating with bloggers. Find influencers who share your niche and offer them to promote your channel. These could be large influencers or micro-bloggers active in your niche.
- Offer them your products and services for testing, run a giveaway for the influencer’s audience, and use all available mechanics like referral links, promo codes, and other marketing tools.
6. Paid promotion services on our marketplace. If you need fast and quality promotion, Hstock always offers verified services for Telegram promotion.
- It’s a great way to save time and launch your channel promotion with minimal effort. Just choose the service you need, place an order, and get professional support in growing your channel.
Promoting a Telegram channel is a combination of strategy, quality content, and the right tools. As you can see, there are many ways to promote a channel, and each of them works in its own way. Experiment, try different approaches, and find the strategy that works best for you.
