Verifying a business account on WhatsApp is an important step for any company that wants to strengthen its reputation and customer trust. The green tick next to the company name is a sign that the account has been authenticated and approved by the Meta company (banned in Russia).
In this article, we will take a closer look at what the green tick is, how to get one, and what benefits it provides to your business.
What is a green tick in WhatsApp and who can get it?
Green tick (Green Badge or Green Checkmark) in WhatsApp is a business account verification mark that confirms that the account belongs to a real company. It is displayed next to the company's name in chat, on the profile page and in the chat list.
There are two types of business accounts in WhatsApp:
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Regular business account: created with the WhatsApp Business app, where you can add a company's business hours, contact information and other details.
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Verified business account: an account that has been verified by Facebook* Business Manager and connected to the WhatsApp Business API.
Advantages of a verified WhatsApp business account
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Fraud-protection: a green checkmark helps users distinguish genuine accounts from fake ones, protecting both the company and its customers.
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Increased trust: a company's official name will be displayed in chat and account, thus increasing customer trust and making interactions with the brand more transparent.
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Reduced risk of blocking: verified accounts are less likely to be blocked as WhatsApp has a higher level of trust to such accounts.
Requirements to get a green checkmark
Download the latest version of whatsapp business on your smartphone and go through the registration steps. Make sure your business account is connected to WhatsApp Business API and verified in Facebook Business Manager.
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Enabling two-factor authentication:
This is a mandatory requirement before applying. Don't forget all possible protection, especially for business accounts with personal data.
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Submitting an application via WhatsApp Manager:
Open WhatsApp Manager in your personal Facebook Business Manager account and choose the number to be used for the business account. Provide the required information and submit your application.
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Providing fame evidence:
Provide five references that prove your company is well-known (articles, media mentions, etc.). If you have your own website or an advertising page, this will not be a problem.
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Waiting for results:
What to do if your application was rejected?
If your application to get a green checkmark has been rejected, you will have to wait 30 days before resubmitting. During this time, you can gather further evidence of brand awareness and change incorrect data.
Getting a green tick in WhatsApp is an important step for any company that wants to build its reputation and increase customer trust. A verified business account not only protects against fraudsters, but also makes customer interactions more transparent and reliable.
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