The audience of Telegram is growing at an exponential pace. The number of users was 700 million in 2023, but there are 950 million monthly active users by July 2024.
“We are moving towards the goal of 1 billion,” founder of the messenger Pavel Durov has recently written this in his Telegram channel.
This significant growth is a testament to users' growing interest in the platform and its advantages over other messengers. Given the dynamic audience growth, Telegram is becoming an attractive platform for marketers. The opportunity to promote your brand or channel in such an actively growing community is a unique opportunity to increase your reach and interaction with the target audience
Telegram ads
Telegram Ads is an advertising platform designed to promote channels, bots and other resources within the Telegram ecosystem. It provides a variety of tools for creating and managing advertising campaigns with the ability to flexibly adjust targeting and analyze effectiveness. At the same time, entry into the traffic channel was previously very inexpensive. Thus, to launch an advertising campaign in Telegram Ads, one had to pay 2160 euros
TON
TON (The Open Network) is a blockchain platform integrated into Telegram that allows you to launch and manage advertising campaigns using the Toncoin cryptocurrency.
On April 1, 2024 the Telegram Ads platform started testing a new feature that would allow you to top up ad accounts using the TON cryptocurrency. This update is now available in all languages. Users can create a new account for their company on the official website promote.telegram.org. In the “Budget” section, instead of the usual € icon, the TON icon is displayed, and such an account can be funded exclusively in this cryptocurrency. To do this, you need to add a wallet, such as Wallet On Telegram, Tonkeeper, MyTonWallet or another suitable one, to your advertising account. The amount will be charged from the wallet and credited to the Telegram Ads balance. The minimum deposit amount is 20 TON, which is approximately equal to 120€.
Let's take a step-by-step look at how to launch Telegram Ads by using TON.
Signing up for Telegram Ads
Access the Telegram Ads platform:
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Go to the official Telegram Ads website (ads.telegram.org)
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Log in with your Telegram account (enter the phone number of your Telegram account, receive a message in the account, then click “Confirm”). By the way, you can always choose reliable warmed-up Telegram accounts on our website in the corresponding category.
Registration of an advertising account:
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Fill in all the required fields for registration (you need to click on your avatar and select “Create a new organisation” in the upper right corner). You will need to provide basic information about your business and contact details.
Top up your balance:
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Click “Manage budget”, then click the “Add funds on Fragment” button and you'll be redirected to fragment.com which is a decentralized platform known primarily for buying and selling Telegram usernames, anonymous numbers and collectibles such as Telegram Stars. Since April 2023, it has been offering the ability to top up Telegram Ads accounts
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Click “Connect TON” and add your cryptocurrency wallet, such as Tonkeeper, or your Telegram account wallet (you need to add your Telegram account on fragment.com beforehand - the “Connect Telegram” button in the upper right corner).
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you can top up your balance, the minimum amount is 20 TON.
If you use Tonkeeper, it will be like this:
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buy Toncoin
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transfer Toncoin to Tonkeeper
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add Tonkeeper to Fragment
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go to Fragment using the link from your Telegram Ads account and transfer Toncoins from Tonkeeper using Fragment to your Telegram Ads account.
Confirm the transaction. The funds are usually credited within 5-10 minutes.
Setting up an advertising campaign on Telegram Ads:
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URL: enter a link, for example, a Telegram channel, bot or post. You can't advertise a website.
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Setting up targeting: at the moment, the only targeting on this platform is open Telegram channels with more than 1000 subscribers. Specify the channels which your ads will be shown in.
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Create an ad and set a budget: create an ad taking into account the text recommendations (no more than 160 characters), specify the rate, total and daily budget.
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Note that on this platform ads are not shown for 5 countries: Russia, Ukraine, Israel, Palestine and Germany.
Send the campaign to moderation. Moderation can take from 1 to 14 days.