How to implement mass messaging in WhatsApp

How to implement mass messaging in WhatsApp

In this article, we will explain in detail how to make mass messaging in WhatsApp. There are step-by-step instructions on how to set up a messaging list, tips on using accounts and automated systems, as well as products available on to help you with the whole process.

What is mass messaging in WhatsApp and why is it needed?

Mass messaging in WhatsApp is a great way to keep in touch with your customers, provide them with useful information and remind them of your services. It allows you to save time and automate interaction with your audience.

Preparing for messaging in WhatsApp

  1. Collecting target audience

  • Collecting customer contact info: use your own customer databases, attract new subscribers through your website and social media.

  • Services for Parsing: use parsing services to extract contacts from available sources such as public social media profiles.

  • Buying an existing customer base: you can purchase existing customer bases for WhatsApp on the Internet. Keep in mind that such databases should be of high quality and up-to-date and, most importantly, they should be legitimate.

  1. Audience segmentation: divide your audience into groups based on their interests and behavior:

  • New customers

  • Regular users

  • Loyal customers

  • Product or service type

  • Average check 

Create unique content for each group, this will increase loyalty and reduce possible risks.

Ways to send out messages in WhatsApp manually

  1. Using a personal account

  • Step-by-step instructions:

  • Open WhatsApp on your smartphone.

  • If it is Android, tap on the three dots in the top right corner and select “New Newsletter”. If it is iOS, go to the “Chats” tab and choose “Newsletters”.

  • Select necessary contacts.

  • Write a message and send it.

Pros and cons:

Free and easy.

Limited with 256 contacts, risk of being blocked for mass messaging.


  1. Using WhatsApp Business

Step-by-step instructions:

Install the WhatsApp Business app and sign up.

Create a messaging list by following similar steps described for a personal account.

Generate QR codes to facilitate communication with your company.

Advantages and restrictions:

Additional features for business, automation of responses.

Limited with 256 contacts, necessity to have a number added to your contacts on your phone.

Ways to send out messages in WhatsApp automatically

Using WhatsApp Business API (WABA)

WABA is a tool for medium and large businesses to automate mass messaging and integrate with the CRM system.

  1. Register with a verified provider by Meta, e.g. 360Dialog, Gupshup, eDna.

  2. Verify your account via Facebook to increase your message limit.

Advantages and Restrictions:

High stability, integration with CRM, sending up to 10,000 messages.

Requires verification and extra expenses.

Integration with CRM

WABA integration with amoCRM and Bitrix24:

  1. Make sure your CRM supports official WhatsApp integration.

  2. Set up the integration through an official partner.

  3. Use CRM to automate messaging and analyze results.

Collecting and analyzing the results of newsletters is a key step to improving their effectiveness. 

Use these metrics:

Using products for messaging

Overview of WhatsApp accounts on

  • Regular WhatsApp accounts: Suitable for basic messaging.
  • Business accounts: Ideal for corporate messaging and automation.
  • Accounts with 6-Phase Agreement: For specialized messaging.

Accounts of different geolocations: Convenient for targeting different regions.

Advantages of buying ready-made accounts on

  • Quick activation and launch.
  • Access to already existing contacts and groups.

Features and rules of mass messaging in WhatsApp

Creating content for newsletters:

Messages should be concise and clear.

Use buttons and calls to action.

Recommendations to avoid blocking:

Get agreements to conduct messaging.

Avoid spam.

Segment and personalize messages.

Mass messaging in WhatsApp is a powerful tool for businesses. Using manual and automated methods, you can effectively engage with your customers. Buying ready-made accounts and services on will simplify the process and increase the effectiveness of your messaging. Start using WhatsApp for newsletters today and see positive results for your business.