Mass messaging on Telegram is a powerful tool for promotion and interaction with clients. However, an incorrect approach to mailing can lead to a ban of your account for spam.
In this article, we will look at the main ways to ensure safe and effective messaging, as well as methods of account preparation and audience warm-up.
What is mass messaging on Telegram?
It means sending messages to the whole base of subscribers. It helps businesses communicate with customers by making personalized offers, sending useful materials, or conducting surveys. Messages can be sent manually or automatically by using special software.
Why are Telegram newsletters important for business?
Having over 800 million monthly active users, Telegram is one of the most popular messengers in the world. High-quality advertising messages on Telegram have high open rates (average Open Rate is up to 80%), which makes them an effective tool for communication with clients.
Main types of messaging on Telegram
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Bulk messaging. It is sending messages to the entire base of followers. They are effective to notify about new products, promotions or other important events.
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Trigger messages are sent to specific segments of users in response to certain actions, such as registration or submitting a request.
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Inviting is not exactly a kind of messaging, but it allows you to invite participants from chats of your rivals that you have parsed (both private and public) to a created chat with a message.
Telegram messaging has its own advantages
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Easy to set up: messages can be created with the help of convenient constructors. Software for sending messages often has settings for work with a list of recipients, importing and exporting data.
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Content Variability: you can add images, videos, links and buttons or even something more sophisticated to attract attention.
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High Open Rate: message notifications appear on smartphone screens, which increases the probability that users will read them. Appropriate targeting and a sense of curiosity make people look at the chat.
How to avoid being blocked for spam?
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Don't abuse mass messaging. If messages are frequently marked as “spam” by users or a robot notices suspicious activity, your account may be blocked. It is preferable to send messages to recipients who are already in your contact list.
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Use audience warm-up. Warming up is the process of gradually increasing the volume of messages sent, which helps to avoid suspicious activity by Telegram. Also, it is important to send messages using an account that has not been compromised in any way.
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Filter your content. Avoid using words, phrases, images and especially links that can be automatically labeled as unwanted.
How to prepare for messaging?
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Determine the purpose. Decide what action users should take after receiving a message.
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Create a script. Messages should be relevant to users' interests and contain a call to action.
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Conduct A/B testing. Prepare several creatives and use them simultaneously. This will help determine the most effective message and share the risks.
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Choose a method. Globally, you have several options to make messaging happen:
Special software
It is a good option if you are going to continue regular messaging and want to save money in the long term. This option is thorough, but not easy. Each tool in this category has its own instructions and sometimes it is not easy to understand, but it is necessary. Don't forget that you take full control of blocking risks. It can be a serious problem when dealing with bulk messaging.
Send manually
Conditionally free method supposing that you manually send messages. It is clearly slower and requires involvement in monotonous work. To optimize the process, you should use as many accounts as possible at the same time, change content regularly and be careful with limits.
Use special services
It is the simplest option as, depending on the agreed conditions, a specialist does all the work instead of you. You can discuss all the details of doing such a work in the chat at the Hstock site and make the best deal.
Messaging on Telegram is an effective way to communicate with customers, but only if you choose the right approach. Following security rules, warming-up and quality preparation of accounts will help you avoid blocking and achieve success in promoting your business.
