Messengers have become an integral part of our daily lives, and it's important for businesses to understand how to use them effectively to increase sales. In an increasingly competitive market, messengers offer unique opportunities to engage with customers, automate many processes, and promote products or services.
In this article, we will look at how to choose the right messenger for your business and use it to increase sales.
Choosing the right messenger for your business
There are many messengers, and each of them has its own features and audience. Let's take a look at the most popular ones:
Audience and reach:
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WhatsApp: 2 billion+ users, popular in Latin America, India and Africa.
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Telegram: 700 million+ users, growing rapidly in Europe, Russia and Asia.
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Viber: 250 million+ users, strong positions in Eastern Europe and CIS.
Interactive and advertising capabilities:
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WhatsApp: WhatsApp Business for promotion, limited advertising tools.
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Telegram: Extensive opportunities for automation, bots and advertising through channels.
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Viber: Chat bots, branded stickers, targeted advertising, but functionality is limited.
Security and privacy:
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WhatsApp: End-to-end encryption, but there are questions about data policy.
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Telegram: End-to-end encryption in secret chats, emphasis on privacy.
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Viber: End-to-end encryption and additional security features.
When choosing a messenger, it's important to consider what your target audience uses and what features you need to conduct effective work.
Creating and promoting account
Creating an account in a messenger is the first step to get connected with your audience. First, you need to register an account and go through the verification procedure if it is required. It is also important to set up your profile correctly: use your company logo as an avatar, provide up-to-date contact information and briefly describe your activities.
A professional profile design increases customer trust and creates a positive first impression. Don't forget to add links to your social networks, website and other communication channels.
You can always find ready-to-use accounts for messengers at Hstock.org
Making sales while messaging
Messengers provide a unique opportunity to make sales directly when you communicate with clients. One of the key tools here are chatbots. They help automate the process of communicating with customers, answer frequently asked questions, take orders and even process payments.
Internal advertising is also a good kind of help. An advertising campaign inside a messenger will allow clients to comfortably dive into an offer without leaving the space they are accustomed to.
Here are five tips for successful sales through messengers:
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Start with a welcome message: it is important to establish a friendly and professional communication with customers from the very beginning. A welcome message should be polite and personalized. Show that you are willing to help and ask a question that will help understand a customer's needs. This will create a positive first impression and become the basis for further communication.
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Don't rush into discussing prices: unless you are offering goods or services at a discounted price (dumping), you should not start the conversation by discussing cost. First, it is important to first identify customers' needs, talk about the value of your product or service, and show the benefits. This helps build trust and demonstrates that price equals quality.
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Pay attention to each customer: clients appreciate being treated with attention and respect. Try to answer their questions quickly and in detail, ask for their opinions and preferences. This is a big advantage of messengers. A personalized approach will help you stand out among your competitors and increase the likelihood of a successful sale.
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Create a sense of a true dialog, not a sale: instead of trying to sell a product right away, focus on building a dialog with a customer. Ask open questions, listen to the answers, and tailor your offerings to individual needs. This will make the customer feel important and help you better understand what they need.
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Use messenger capabilities to demonstrate a product: messengers allow you to send photos, videos and other media files. Use this to show a product or service in action, share other customers' reviews, and provide examples of usage. Visual demonstration helps better explain the value of your offer and build customer trust.
Increasing sales through groups and channels in a messenger
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Creating groups and channels in messengers allows you to expand your audience and maintain constant contact with your customers. You can create discussions, get feedback and engage users in active interaction in groups. As for channels, thay are great for regular messaging and publishing company news.
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In addition to promoting your product in a chat, you can purchase or exchange advertising with the owners of other channels and chat rooms.
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Do not forget, it is important to use high-quality content and actively attract new subscribers, in this case you will not only attract customers, but also become interesting for other channel owners.
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Provide a pleasant and comfortable atmosphere. You can congratulate customers on holidays, send reminders of discounts or promotions, as well as provide personalized offers based on previous customer purchases.
Sales analytics and optimization through messengers
To use messengers effectively, it's important to analyze results on a regular basis. Use built-in analytics tools to track which messages are generating the most response and how customers are responding to your offers. This will help you optimize your sales strategies and improve their effectiveness.
Metrics such as message open rate, link clicks and conversions allow you to evaluate how effective your efforts are, and what steps you need to take to improve performance.
Messengers are a powerful tool for increasing sales and strengthening customer relationships. Proper use of messengers will help your business reach new heights and strengthen your position in the market. Use our recommendations and promotional services to maximize the use of messengers to promote your business.
