How to create an advertising account and start promoting your products or services on social media? For many business owners, the answer to this question is critical, since Facebook remains one of the most popular platforms for online advertising.
In this article, you’ll learn about all the setup stages: from registering in Business Manager to launching your first ad campaign.
What Is a Facebook Advertising Account and Why Is It Needed?
A рекламный аккаунт фейсбук (“Facebook advertising account”) is a special account that allows you to manage ad campaigns, budgets, and analytics within the platform. With it, you create ads, set up targeting, and optimize your promotional expenses.
Why should you create one?
- Access to a huge audience. Facebook has billions of active users worldwide.
- Flexible ad settings. You can choose the budget, display duration, and audience segments so that your ads reach exactly those who are interested.
- Convenient analytics. You can see which users click, purchase, or take other desired actions, which helps increase campaign effectiveness.
How to Create an Advertising Account on Facebook: Step-by-Step Instructions
If you’ve never worked with social media promotion before, don’t worry. Below is a detailed outline of how to create a Facebook advertising account, set it up, and launch your ads.
Step 1: Register in Facebook Business Manager
- Go to business.facebook.com.
- Log in via your personal profile or создайте рекламный кабинет (“create an ad account”) in a new account if you have never used the social network before.
- Fill in your company details: name, email address, website.
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Tip: Use accurate information, since Facebook may request confirmation to protect against fraud.
Step 2: Creating a New Advertising Account
- In the “Accounts” tab, click “Advertising Accounts.”
- Select “Add” -> “Create New.”
- Provide a name for the future account, time zone, and currency.
Important: It’s at this stage that you address how to create a FB account for different regions. Choosing the right currency and time zone will help avoid confusion in reports and payments.
Step 3: Configuring the Main Parameters of the Advertising Account
- Assign roles. Invite employees or partners who need access to edit campaigns.
- Define your objective. Use the “Settings” section to set additional parameters in order to настроить рекламный аккаунт (“configure the ad account”) for your needs.
Step 4: Adding Payment Information
- In the Business Manager menu, go to “Payment Settings.”
- Enter your card details or link PayPal.
- Confirm the payment method according to Facebook’s instructions.
Remember: If you don’t add payment information, ads won’t run even after you configure targeting.
Step 5: Setting Up and Launching Your First Ad Campaign
- In the main menu, select “Create” and indicate your goal (for example, “Traffic” or “Conversions”).
- Configure the audience and targeting, choose the ad format (image, video, or carousel).
- Launch the campaign and track the results in “Ads Manager” or “Управление рекламой Facebook” (“Manage Ads on Facebook”).
How to Set Up Your Facebook Ad Account for Effective Performance
To make your campaigns successful, you need not only to “simply” open an account but also to configure it properly.
Targeting and Audience Settings
- Geographic targeting: specify countries, cities, or a radius around a certain point on the map.
- Demographic attributes: age, gender, education, marital status.
- Interests and behaviors: select categories of user interests and online behavior.
Key to success: a thorough refinement of your target audience. The more precise your criteria, the higher the chance of responses.
Choosing a Budget and Planning Campaigns
- Daily or lifetime budget: decide how you prefer to manage expenses.
- Schedule: ads can run continuously or on specific days and times.
- Optimization: Facebook Ads automatically selects frequency and ad format for maximum efficiency.
Common Mistakes When Creating a Facebook Advertising Account and How to Avoid Them
- Incorrect currency and time zone: can lead to confusion in reporting and payment issues.
- Lack of payment details: ads won’t launch until you add a payment method.
- No verified company data: if the company info is inaccurate, the account may be suspended.
- Poorly thought-out targeting: ads show to the wrong users, and money is wasted.
Frequently Asked Questions
How to create an advertising account on Facebook without Business Manager?
In theory, you can use a personal profile and launch an ad campaign from there, but it’s less convenient. Facebook Business Manager offers more features for assigning roles and adding partners. However, if your goal is to quickly do a cheap test, a personal account may suffice.
What should I do if my advertising account is blocked?
Check whether you have violated platform rules (ad content, payment method). Submit an appeal for unblocking, explaining the situation. Sometimes you might need to set up a new рекламный аккаунт фейсбук (“Facebook advertising account”) if conflicts with support remain unresolved.
How to set up Facebook ad payments?
Go to “Payment Settings” in Business Manager, add a card or PayPal. If desired, you can set a spending limit to stay within your budget.
How to manage multiple advertising accounts on Facebook?
Use the same Business Manager to switch between multiple accounts easily. Just be sure to keep things organized with consistent naming and role assignments.
How to switch ad accounts in Facebook?
In the “Account Management” (Ads Manager) section, you can choose the needed account or создать рекламный аккаунт Facebook (“create a Facebook advertising account”) again and link it to a different Page.
Check out other articles:
Methods of Promotion on Facebook
How to Log In to a Facebook Account Using Only Cookies
Launching a Facebook Ads Campaign in 2024
Finally, note that the question how to create a рекламный аккаунт (“ad account creation”) often arises for those just beginning to explore promotion. However, if you plan your Business Manager structure in advance, manage to создать рекламный кабинет (“create an ad account”) and properly set targeting, all steps should run smoothly. And careful work with your рекламным аккаунтом фейсбук (“Facebook advertising account”) plus smart budget management will help you achieve quick initial results.
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