How to promote a community on Telegram?

One of the most popular queries of SMM specialists and marketers is: “How to promote a Telegram channel properly?”. In a world where competition in social networks is growing every day, Telegram remains an effective platform for doing business and communicating with the audience. But in order for the channel to develop and be useful, you need to apply several smart promotion strategies.

Preparing a Channel

Before we proceed to promotion, you need to prepare the channel itself. Customizing the channel is your first step to attracting subscribers.

Make sure that:

1. Channel name should be simple, contain keywords and reflect your niche.

2. Description should be short and catchy. Convey the gist in a few words, do not hesitate to add humor. This is not Instagram. Here it is important to be informative while being original at the same time.

3. Avatar image should be bright and memorable, so that users immediately understand what the channel is about and can find it by the picture in the list of channels.

Remember to fill the channel with content before promoting it. Add at least 10 posts so that subscribers can immediately evaluate the quality of provided information.

Free promotion methods

Now let's talk about promotion, and let's start with free methods. They are not as effective as paid ones, but they still work, especially at the initial stage.

Inviting friends

The easiest way to gain the first subscribers is to invite friends. Send out invitations or add them with help of your phone contact info. This method helps to quickly gain up to 200 subscribers, giving the impression of activity on the channel. If you have an audience on other social networks, this will add active subscribers to the channel. Friends can be temporarily replaced by purchased accounts, such an opportunity is available thanks to this product category.

Cross-promotion

Cross promotion is a great way to attract new subscribers for free. Find channels with a similar audience, but not direct competitors, and agree on mutual advertising placement. This can be a giveaway or promotion that will appeal to both audiences.

• Looking for channels with similar topics.

• Channel engagement should be at a high level. If subscribers are passive, advertising will not be useful.

• Check channels for cheating with statistics by using tools like TGStat.

Placing links on other resources

Use all the resources available to you to place links to your channel. This can be your social media, forums, other channels or chat rooms. A good way is to ask your friends to help spread the links.

• Posting links on forums, in chat rooms, under YouTube videos.

• Be careful with advertising, as posting links too often can lead to a negative reaction from your audience and even to a ban.

This is one of the most affordable ways to promote, although its effectiveness may be short-term.

Stickers for promotion

Create unique stickers for the channel and motivate subscribers to use them in their chats. This is a kind of free advertising that can quickly go viral. It is important that the stickers are simple, clear and attractive to your audience.

• Add a link to your channel in the title of the sticker pack or as a “watermark”.

• Make sure the stickers meet Telegram's requirements:

1. No bigger than 512 × 512 pixels.

2. Duration is up to 3 seconds.

3. Speed of 60 frames per second.

4. Size up to 64 KB.

5. TGS format.

6. The animation is looped.

7. Objects do not leave the visible area.

Paid promotion methods

If you want fast and guaranteed results, then try paid promotion methods. This is an investment that can be effective in the long term.

Targeted advertising on Telegram is a simple and effective way of promotion. Your ads will be shown on major channels with more than 1000 subscribers. The texts are short (160 characters), but they should be catchy. The main thing is to set up targeting correctly, so that you do not waste your budget. Recently, it has become possible to add an image to your ads, which increases the interest of the audience and gives more opportunities.

• Make sure the target audience will be interested in the ads.

• Choose your ad channels carefully, taking into consideration subscribers' engagement.

Collaboration with bloggers

You can collaborate with Influencers and bloggers on Telegram to help you promote your channel. This method is especially effective if they have an active and loyal audience.

Advertising through channel directories

Don't forget to register your channel in Telegram channel catalogs. This is one of the easiest paid promotion methods. Telepot.ru is an example of a catalog that you can use. There is an opportunity to raise your channel to the TOP and get additional attention here.

Boosting for channel promotion

You can buy safe services for boosting the number of subscribers, views and reactions for your channel on our marketplace.

Advantages of boosting with Hstock:

• Fast increase of subscribers. You will be able to notice the growth within a few hours after placing an order.

• High quality audience. We offer both new and old accounts, which helps to create a natural impression of an active community.

• Security. Professionals offering the services monitor the current limits and follow all the necessary measures to avoid blocking and sanctions from Telegram.

• Convenience of making an order. A simple ordering system allows you to easily choose the number of subscribers or views you need, and the process will not take much time.

Boosting is a useful tool to create the effect of popularity and increase the credibility of your channel. However, you shouldn't rely only on this method. It is also important to keep posting quality content.

Working with the audience

It is important to realize that promotion is not only about gaining subscribers, but it is also about working with your audience.

• Activity and interaction. Conduct polls, engage your audience in discussions, and respond to comments. Raffle Telegram Premium with internal mechanics. The more interactions with subscribers you have, the higher the activity on your channel is.

• Exclusive content. Offer subscribers unique content that isn't available on other platforms. This will help retain your audience and increase engagement.

• Content plan. Think about regular publications in advance so that users know what to expect from your channel and when.

Promotion on Telegram takes time and effort, but it is possible with both free and paid methods. Regardless of the methods chosen, the key to success is active interaction with your audience and smart use of advertising tools.